ben robison
when only more words will do
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None of this is original, I just uncovered this article in the archives of the internet. It answers the question I’ve been pondering for awhile, and it also cautions against something I’ve been thinking of doing lately (no I’m not a CEO).
The bottom line is this. If you’re a blogger and you expect people to read your blog, you must have 4 of the following 5 things:
- Candor
- Urgency
- Timeliness
- Pithiness
- Controversy
I had to look up pithiness and this blog definitely doesn’t have that. To that Seth adds a 6th, for the sake of having a 6th. Utility.
I’ll add Familiarity as #7 on the list. If you’ve got some kind of personal connection to the blogger, that’ll keep you coming back. I assume that’s why most of you read my blog right?