Google Website Optimizer

An article by benrobb    No Comments

Awhile ago Matt Belkin wrote about A/B Testing and mistakes you should avoid while doing it (recommend reading for the online marketer in you). He talked about the differences between A/B Testing and Multivariate testing.

Multivariate testing is changing more than one thing at a time. True A/B testing takes discipline and patience, neither are often prominent character traits of web developers. Google Website Optimizer to the rescue.

From the homepage of the latest Google service: “Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).”

Happy testing!