ben robison
when only more words will do
Subscribe to RSSI Was Wrong
I’m fond of telling my wife that computers only do what you tell them to, but twice in the last week, my work laptop proved me wrong.
Last week, the wireless device suddenly disappeared. It wasn’t in the Device Manager, it wasn’t in my Network Connections Properties window, it wasn’t anywhere. I didn’t tell it to disappear. A few days later, it came back, but had lost it’s driver, so I had to go to the Dell Support site and download the wireless driver, which also installs an application, which I hate, but I need wireles.
Then, the first day back in the office after Summit, I undocked my laptop for a meeting and when I redocked it, the video completely crashed and I had to reboot. I didn’t tell it to do that either. And then when I rebooted my Windows profile was corrupted, and then when it was all finally working again, this picture sums it all up nicely.
I’m no good at Photoshop, so you know it’s true =)
Ideas that spread win.
I don’t know if it comes as a surprise to anyone that Omniture knows how to put on a good show. The SLC Summit 08 meetings wrapped up this evening and now all that’s left is a day’s worth of skiing. Work hard, play hard, you know how the saying goes.
For those who attended the event, I imagine that Lance Armstrong’s keynote and the Flight of the Concords performance will be top-of-mind and tip-of-tongue, but the keynote that really made me think about things belonged to Seth Godin.
First of all, his delivery is fantastic. He’s entertaining, he’s funny, and he’s spontaneous, but his subject matter is also fascinating. He didn’t talk about analytics. He talked about how marketing is changing and how it’s no longer enough for marketers to shout at people and expect them to listen. We don’t have to listen to marketers anymore, because we have so many other things we can pay attention too.
A marketers new role is to make a remarkable product. He defined remarkable as something worthy of making a remark about. That’s all. People talking about your product means people are spreading your idea. Ideas that spread win.
Tags: marketing, omniture, seth godin, summit