ben robison

About Me

My name is Ben Robison. I work for Omniture, Inc., the leading provider of online business optimization software. Specifically I work for Omniture Consulting Services helping clients to improve the implementation of their sites and also helping them analyze data to provide opportunities for site optimization.

I really love my job. The analysis engagements that lead to big potential improvements are the best engagements by far. I’ve been lucky enough to get to do a few of these. Client reactions to these presentations are great. They get real excited when you show the kinds of improvements they can make on their sites to dramatically increase revenue, leads, and engagement.

I’ve also been lucky enough to gain exposure clients that are pushing the boundaries of what web analytics can do, taking it in directions that haven’t been done before. I love it when clients ask questions that I’ve never been asked before, because it almost always leads to conversations and discussions that involve exciting new possibilities.

I’m a technologist at heart, scouring the internet on my MacBook Pro looking for the latest technology trends, gadgets, and stories. I’m mildly paranoid about technology security issues. Web development loses it’s allure when someone is telling you what to do, but I love to do it as a hobby. Ruby on Rails is my platform of choice, though I’ve been neglecting it of late.

I’m a Mac convert of two years. When Apple made the Intel switch, I made the Mac switch. I don’t consider myself to be a fan boy however. I do have two Apple Computers at home, but I also have a Vista/XP dual boot machine, an XP/Ubuntu dual boot laptop, and an Ubuntu server running on a real old school Dell GX150 before they made the switch to black cases. Work is a Windows only environment for me, though the IT guys and the design guys are always playing with Linux and Macs.

Alison and I have been married for 3.5 years now and my little girl, Abby, is almost 15 months old. We’re expecting another little one in June and we’ll find out if it’s a Bryson or an Adelaine on January 24th.

About My Blog
My blog got its start as a learning journal of sorts. I had a professor at BYU that required us to blog for class. This was a substitute for regular homework assignments and I was a huge fan of this approach. It started with little research projects that we would do on our own time and write about what we learned. This worked really well for me.

From there it expanded into writing about the other things that I love. Sometimes I scour the dark corners of the Internet to find out how to do certain things and blog about them to save others the effort. Sometimes I write about things just to rant a little. Google Analytics tells me that my the How To posts bring in the most traffic and nobody really cares about my political views.

Life is good. I hope you’re enjoying yours. Now stop surfing the net and get back to work.