Awhile ago Matt Belkin wrote about A/B Testing and mistakes you should avoid while doing it (recommend reading for the online marketer in you). He talked about the differences between A/B Testing and Multivariate testing. Multivariate testing is changing more than one thing at a time. True A/B testing takes discipline and patience, neither are often prominent character traits of web developers. Google Website Optimizer to the rescue. From the homepage of the latest Google [...]

Two quick tidbits I picked up in the news today. TapeFailure Apparently, there is a new product called TapeFailure that will show you video of what customers are doing on your website. It doesn’t capture all the information that other solutions provide, but somehow converts their browsing experience into a video that you can watch. Other metrics include percentage of pages scrolled, distance the mouse moved, average clicks per page, user sight focus. I can [...]

At the risk of this blog starting to sound like an advertisement for SiteCatalyst, that is not my intention, I’m just continually surprised by the amount of control you can exercise over your data.  There are so many different ways to combine your data so you can view it from every angle. I just barely finished reading sections of Omniture’s Implementation Manual and the Omniture Advanced User Training documents.  Today’s tidbit deals with tracking campaigns. [...]

The article that prompts this post is Biggest Mistakes in Web Design 1995-2015.  If you’re easily offended, this post may not be for you.  If the references to the quality of your web page doesn’t offend you, Vincent’s sense of humor may.  The article also serves as a decent index to the many articles he’s written. Many have probably heard about Web Pages That Suck.  I think I first ran across it several years ago, [...]

There have been millions of articles about Google’s secret algorithm for ranking pages and prioritizing content to give to users.  This article is simply one more in a long line of people trying to figure out how to do it. With so-called black-hat ranking tactics (spamming, cloaking, link farms, google bombs, etc.) becoming more taboo, there is more and more emphasis on the legitimate and accepted ways to get your pages to rank higher in [...]